Trademark registrationS

Possessing a federal trademark for your company name is critical to the health and longevity of your business’s brand identity.  If you don’t register your company name as a federal trademark with the United States Patent and Trademark Office (USPTO), then you don’t actually own your name on a federal level.  This means that a competitor of yours or some other third party could come along and start using your name or a confusingly similar one in the same market as you, and you may not be able to stop them from doing so.   Additionally, if you don't possess a federal trademark for your company name, you may be unknowingly operating under a name that someone else has priority rights to.  If this is the case, there is a good chance that you will find yourself on the receiving end of a cease-and-desist demand letter or a trademark infringement lawsuit.  In the event that either occurs, you will then need to spend money on legal fees to fight the claims, and depending upon the specific facts at play, you may ultimately be forced to pay monetary damages to the other party and conduct a complete rebrand of your company’s brand identity by changing your company name, logo(s), etc..  

The bottom line is that your company name is likely one of your business’s most valuable assets, and you should protect it accordingly.  Many business owners file federal trademark applications for their company name as well as their company logo(s) so that these marks can be protected on a federal level as well.  

If you’re ready to get serious about protecting your brand identifiers as federal trademarks, reach out.  Our firm will be happy to advise you on the trademark application process and will represent your interests at each step of the way.   

To schedule an initial consultation with Attorney Bruno, email abruno@abrunolaw.com or click here.